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Your Event

We’ve made it faster, easier and better than ever before to get started planning your next, best event ever.

  1. Click the button to choose your fun.
  2. Choose your bounce house, carnival ride, and/or concession options to add to your quote.
  3. Enter your contact information, tell us about your event, and click submit.

A quote is instantly generated.

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Do you need entertainment for a birthday party, graduation, company picnic, family reunion, church festival, school carnival, or fundraiser?  Your party planning should include a bounce house or ride rental!

We are more than just a Bounce House Rental for Backyard Parties, Sunrise Side Entertainment is your Michigan Event expert!  We have over 50+ years of experience in the carnival and entertainment industry bringing fun and smiles to the faces of young and old in cities and towns across the entire state of Michigan. 

Sunrise Side Entertainment is a family-owned and operated company.  We provide a wide array of entertainment options including inflatables,  contemporary as well as traditional amusement rides  throughout the State of Michigan.

Our wide array of entertainment rentals for events from backyard birthdays to church festivals, school carnivals, college events, country clubs, company picnics, corporate events, brand activations, trade shows, church picnics, private parties, block parties, fundraisers, team building, bar/bat Mitzvahs, communions, holiday parties, event concession packages, weddings, showers, anniversaries, indoors and outdoors create memories that linger a lifetime.

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Our Featured Attractions

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Explore some of our featured attractions to get you started planning your next, best event ever! 
You will find loads of fun for all ages.

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Keeping Your Family Safe!

The Schmidt Family and the entire team at Sunrise Side Entertainment take pride in operating and maintaining their equipment with the highest levels of safety, quality, and care.  Experience and training combine with maintenance and daily inspections to create a safe, family-friendly environment.

Step 1

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All Dust, Dirt, & Debris

Step 2

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Deep Clean Unit
with Cleaner & Sanitizer

Step 3

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Clean, Sanitized &
Ready for Fun!

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Sherman Schmidt initially began business in the  insurance industry, protecting his hometown community of  Standish, MI.  In the early 1960’s a spark of interest in the Arenac County Fair ignited a fire that has fueled decades of fun in the Michigan area.

In 1966, Glen Wade of  Wade Shows made Sherman an offer he couldn’t refuse.  In 1972, Sherman became the second unit manager for W.G. Wage Shows.  For the next decade, he learned the carnival business with his wife, Joy and their entire family right by his side.

By 1982, the kids have been off to college and returned, deciding to stay in the amusement entertainment business and Schmidt Amusements is born.  It started as one single unit, but only two years later a second unit was created and Terry and Doug became the unit managers and alongside their sisters, Nancy Marsden and Peggy Schmidt (Anderson),  followed in their father’s footsteps running those units with their spouses and kids by their side.

Over the years, there have been many changes.  In 2008, the siblings and their families branched out to make their own unique mark on the amusement industry.  Since starting in the early 90’s the Schmidt’s formed many long-term relationships bringing entertainment and amusements to the fair and festival circuit throughout Michigan.  

The economic changes of 2020 and the impact on the Amusement Industry forced the Schmidt family to re-evaluate the business and find a more sustainable model.  

With the price of fuel, the lack of loyal employees, and the scarcity of products it was apparent that after 51 years of you coming to visit us and our sponsors on the fair and festival circuit, it was time for US to come to YOU and Sunrise Side Entertainment was born.

Today, Doug & Kathy Schmidt along with four generations of children and grandchildren continue providing safe, clean, thrill-filled fun entertainment events for the whole family at affordable prices in backyards and events throughout Michigan.

Call Us @ (989) 737-4096

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Our Events

With over 50+ years in the amusement and entertainment industry, Sunrise Side Entertainment specializes in bringing the Mason & Standish, MI and surrounding areas a variety of events that create raving fans that return again and again.

Private Parties

Celebrate with entertainment that will keep them busy all day long.  Beat the heat with a water slip and slide or see the stars from the top of the Ferris wheel.

Corporate Events

Corporate events today are becoming more and more creative.  Seize the spirit and energy of a classic fair and festival to attract attendees, build brand awareness, and ultimately increase revenue.

Church Festivals

There’s nothing more traditional than the annual carnival; it’s more than just fun.  It’s also a means for many communities, charities, and benevolent and fraternal organizations to raise money, generate visibility, and bring people together in a wholesome, homespun atmosphere.

Campus Events

From Homecoming to Graduations we’re the one that you want for your College or School Event.   Our Super Slides, Moonwalks, and an assortment of thrill rides keep everyone entertained and create an event that will be remembered for a lifetime.


“Love is a ferris wheel in constant motion.  Ups and downs, ups and downs, but always, always around.” Corey Sittinger.

From your very own ferris wheel to bounce houses for the younger generation we have the entertainment for your wedding.

Film Production Events

Sunrise Side Entertainment can provide a wide array of contemporary as well as traditional amusement rides along with food and game concessions for rent for film productions.  From a small set to enough rides to make the set look like a State Fair, we can fill your production needs.


A carnival fundraiser doesn’t have to include lots of rides.  We help you design a budget-conscious plan that creates raving fans that return to your events and donate over and over.

Custom Events

We enjoy a challenge! Don’t see your event type listed?  No worries.  Tell us more about your event and we will work to create a custom event that fits your needs.

Service Areas

Bounce Houses

  • Mason, MI and Surrounding Areas
  • Standish, MI and Surrounding Areas

Carnival rides

  • Entire state of Michigan


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Outside our service area?

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